How Does It Work?
Perhaps more than advertisers realize, life-events drive about 75% of yellow page directory usage. For instance, first time financial investment, plumbing problem, home refinancing, etc.
These life events trigger needs, and consumers look to the yellow pages for information on businesses that can satisfy those needs. They are ready to buy, and are looking for information to help in their shopping decisions.
A yellow page directory is more than a search tool. It's a 'shopping' and more often than not, a 'buying' tool for a large number of users.
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